PeopleMakeGames covered this entire exploitation debacle in a brilliantly researched video that I recommend you watch.Īside from the scummy business practices, what is it exactly that the Roblox Corporation does? If the games are developed and played by kids, what’s its role in the whole thing? Well, they provide the engine to develop the games, handle licensing for when games overstep into real-life IPs like Pokemon and Naruto, and pay for the servers-of which they require thousands and thousands. For every Roblox developer millionaire, the company is getting much richer than the people who made the games. All of that Robux can be turned into real cash through an exchange system, a system operated by the Roblox Corporation itself, which is where it takes its (extremely nefarious) 70 percent of the cut.

Games like Adopt Me!, Blox Fruits, and Pet Simulator X, have turned their developers into millionaires. This is how you buy boosts, upgrades, and cosmetics in the various games.

Robux is the internal currency of Roblox. Teenagers develop the games, other kids play them, and then they ask their parents if they can buy things in the games for Robux, and these Robux keeps the entire thing ticking over. The theme park and all its rides are totally free. Think of it like a massive theme park full of “experiences” (which is what Roblox rebranded games as “to better represent the metaverse”) that is almost entirely built, staffed, and enjoyed by kids. The only reason I’d be aware of Roblox outside of work is because my little brother plays it morning, afternoon, and night.

Most adults don’t know about kid stuff, and Roblox is a platform for kids. It’s that 70 percent that’s mostly responsible for this reaction. RELATED: Samsung Roblox Event Turns Kids Into Underpaid Workers

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